Creating a brand for a distributor of design-led European brands
Branding | Marketing | Web Design | Web Development
The project
Haus is an independent distributor of unique, design-led children’s products for UK based retailers. Working with some of Europe largest brands, their capabilities and expertise range from brand management to import logistics and customer service. TAC were commissioned to create a brand to coincide with their recent expansion. The identity was to offer a flexible framework for external communication and capture their company values: positive, creative, caring and quality.
The Haus brand
The concept of building blocks informed the marque for the Haus identity. The stacking and modular aspect of the marque references the company’s import and logistical management services. The geometric shapes can used in various ways to create patterns and layouts, or simply be used alone as a placeholders for text and imagery across wider applications.
Unlike other distribution companies, Haus is driven by a design-led approach. This ethos translates across all print and digital applications, putting their team and brands at the forefront of every touchpoint.
Web design system
The digital design system we created allows the internal team to develop a variety of bespoke page layouts, controlled by a flexible yet user friendly content management system.
The modular design system enables the marketing team to truly reflect Haus’ passion and quality-driven approach to distributing high street brands.
As well as showcasing the company’s diverse range of brands and stockists, an emphasis was also placed on Haus’ brand values, ethos and the team that been instrumental in the company’s growth and successes.
