Our approach to brand development
TAC’s philosophy of understanding, purpose and simplicity runs through our brand development process. We work closely with our clients to tailor a process that only includes the essential aspects of brand building. This approach clears the way to finding the clear objectives of the brand and achieving short, medium and longterm goals.
We take the time to understand your organisation, your goals, your challenges and the market. This allows us to work objectively and identify a clear purpose for your brand. The brand purpose sets out why the business exists and how it affects people’s lives in a positive way and a compelling vision will guide the business internally.
Once we have developed the brand, a detailed brand document is produced outlining customer motivations, brand purpose, brand vision, brand values, competitor analysis, customers’ wants & needs and the tone of voice. This document guides and informs the design process ensuring all touchpoints are true to the brand and has purpose. Start your project