The ODIO identity
Inspired by restraint and simplicity, our identity focuses on a bespoke logotype which can used in short form to create a recognisable marque.
To accompany the identity, we created a series of illustrations which can be used as a system to create unique designs across marketing materials. Each set of illustrations is based on the Japanese word forms of ODIO’s offering: Food, drink and music. An understated palette is used to differentiate between each of the illustration sets and associated offerings.