Creating a brand identity and system for a bar and restaurant inspired by Japanese culture
Branding | Print
The project
ODIO is the sister Japanese bar and restaurant of Ouseburn’s, Miso. Founder, Paul Stewart, had been running street food pop-up for years, inspired by his culinary travels to Japan. These experiences led him to open his first restaurant, Miso, back in 2021 in Newcastle’s Ouseburn area.
Since moving to their permanent home, Paul and the team have went about transforming the building into a space inspired by Japan’s Izakaya bars. In conjunction with their development, TAC were commissioned to create a new brand identity for their bar and restaurant space.
Our task was to create an identity inspired by Japanese culture, then apply this to a range of marketing materials to assist with their opening and upcoming events.
The ODIO identity
Inspired by restraint and simplicity, our identity focuses on a bespoke logotype which can used in short form to create a recognisable marque.
To accompany the identity, we created a series of illustrations which can be used as a system to create unique designs across marketing materials. Each set of illustrations is based on the Japanese word forms of ODIO’s offering: Food, drink and music. An understated palette is used to differentiate between each of the illustration sets and associated offerings.
