New client: Sleepstation
We’re delighted to announce that TAC recently won a commission to rebrand Sleepstation, a clinically validated sleep improvement programme.
Designed and backed by science, Sleepstation offer an online sleep service that is proven to combat the most severe cases of insomnia. Supported by the NHS, their team of coaches, doctors and sleep experts help identify the underlying causes of every clients sleep problems.
Since winning the commission we have worked closely with Sleepstation, carrying out an initial research phase which included questionnaires, focus groups and competitor analysis. Our findings have helped us develop a brand audit for the organisation, the results of which will help steer the creative direction.
We’re currently working on the next steps of the project which include: identity development, stationary designs and a set of brand guidelines.
We look forward to sharing the results of our work with you soon.