Creating a new brand to keep smiles fresh and our planet clean
Branding | Packaging Design
The project
World-leading dental floss supplier Peri-Dent approached TAC to develop a new brand for a range of eco-friendly dental products. These new products would be Peri-Dent’s first consumer-facing brand.
TAC was tasked with developing the verbal and visual brand. This involved developing a compelling brand purpose, tone of voice, values and a striking visual language. Through this process, we also came up with the name for the new brand.
With the name and brand finalized we developed all the brand assets, including packaging and website. The new products from Peri-Dent were born out of a necessity for more eco-friendly dental care and the brand had to fit this ethos.
Packaging design
Korol’s eco-credentials flow right through the brand from the products themselves through to the manufacturing, distribution, and packaging. TAC designed the packaging to reflect the name and brand using recycled materials and eco-friendly inks.
