Rebranding an engineering-led transporting company
Brand Strategy | Branding | Print | Web Design | Web Development
The project
Harlyn Solutions is an engineering-led transport company specialising in moving complex and unique cargo from point of origin to its final destination. Their level of service ensures there are no surprises mid-transport, providing a single point of contact for every client and project.
TAC were appointed by Harlyn to reimagine the brand across all touch-points to reflect their core values, purpose and ethos.
Creating the identity
Our solution was to create a brand identity that unequivocally positions Harlyn as an industry leader. A confident marque and wordmark form the visual identity, with the monogram ‘H’ referencing the robust nature of their engineering background.
The structure of the marque reflects their transport services with a sense of flow and movement, as well as the connection between employee and customer. The marque is also used as an asset to create a graphical framework which was used across print and digital applications.
Developing an online portfolio
As part of our brief, we designed and developed a new website for Harlyn. Built in WordPress, and designed to be as flexible and modular as possible, the site provides Harlyn with a platform to showcase their extensive and diverse body of work.
