Harlyn Solutions • TAC Design

Branding and website design for an engineering-led transporting company

Brand Strategy | Branding | Print | Web Design | Web Development

The project

Harlyn Solutions is an engineering-led transport company specialising in moving complex and unique cargo from point of origin to its final destination. Their level of service ensures there are no surprises mid-transport, providing a single point of contact for every client and project.

TAC were appointed by Harlyn to reimagine the brand across all touch-points to reflect their core values, purpose and ethos.

Branding identity for Harlyn Solutions by TAC
Branding identity for Harlyn Solutions by TAC
Branding identity for Harlyn Solutions by TAC

Creating the identity

Our solution was to create a brand identity that unequivocally positions Harlyn as an industry leader. A confident marque and wordmark form the visual identity, with the monogram ‘H’ referencing the robust nature of their engineering background.

The structure of the marque reflects their transport services with a sense of flow and movement, as well as the connection between employee and customer. The marque is also used as an asset to create a graphical framework which was used across print and digital applications.

Business card for Harlyn Solutions by TAC
Stationary for Harlyn Solutions by TAC
Branding identity for Harlyn Solutions by TAC

Developing an online portfolio

As part of our brief, we designed and developed a new website for Harlyn. Built in WordPress, and designed to be as flexible and modular as possible, the site provides Harlyn with a platform to showcase their extensive and diverse body of work.

Branding identity and website for Harlyn Solutions by TAC
Branding identity and website for Harlyn Solutions by TAC
Branding identity and website for Harlyn Solutions by TAC
Branding identity and website for Harlyn Solutions by TAC
Branding identity and website for Harlyn Solutions by TAC