Creating the identity
Our solution was to create a brand identity that unequivocally positions Harlyn as an industry leader. A confident marque and wordmark form the visual identity, with the monogram ‘H’ referencing the robust nature of their engineering background.
The structure of the marque reflects their transport services with a sense of flow and movement, as well as the connection between employee and customer. The marque is also used as an asset to create a graphical framework which was used across print and digital applications.