Packaging design for bold EA Sports x Adidas Limited Edition Jerseys

The Brief

With the launch of FIFA 19, EA Sports teamed up with Adidas to create four bold new limited edition jerseys for Manchester United, Juventus, Real Madrid and FC Bayern.

EA Sports commissioned TAC to design bespoke packaging to house all four shirts, which in turn was sent out to sports stars across the world. The one-off packaging system is an extension of the brand and further reinforces their ideology of striving for innovation and the production quality products.