Supporting the national growth of a leading contemporary art agency
Branding | Marketing | Print | Web Design | Web Development
The project
Arts&Heritage is a leading UK agency, forging collaborations between artists and heritage organisations and museums.
Aiming to facilitate the placement of contemporary art in fresh perspectives for a diverse range of audience, Arts&Heritage, now a member of Arts Council England, offers access to expertise and innovation to clients such as the National Trust, English Heritage and the National Rail Museum.
TAC were approached to carry out a full rebrand of the agency, including a new logotype and mark, stationary set, marketing materials and website.
Branding
Through conversations with the team at Arts&Heritage is became apparent their aim is to put the work of artists and organisations at the forefront of their brand.
With this in mind we created a logotype and mark characterised by restraint and simplicity. Using a timeless sans serif typeface the identity aims to attract like-minded progressive creatives with a focus on connectivity and heritage.
We then went on to implement the new identity across a full stationary set including a letterhead, business card and compliment slip. In addition to this we designed and continue to deliver brochures and leaflets for exhibitions and events held by the agency.
Brand Guidelines
To ensure consistency across brand assets we created a comprehensive set of brand guidelines. Within the guidelines we set out how to successfully implement the identity across all printed and online materials.
Website
As part of the rebrand we designed and built a new website. The website looks to provide potential clients with an in-depth perspective of Arts&Heritage’s mission and values, as well as showcasing their portfolio of projects both past and present.
The website was designed and built using modular content blocks, giving content publishers the flexibility to create unique content driven pages.
