Launch: Wilderness Yurts • TAC Design • Newcastle upon Tyne

Launch: Wilderness Yurts

Our Work

Wilderness Yurts logo by TAC

We’re pleased to share with you our new identity design for Wilderness Yurts, a North-East based company specialising in the design, manufacturing and installation of high-quality and ethically produced timber yurts.

The mark was designed referencing the internal structure of the yurts. The twelve beams used to construct the building’s roof help create the form of the mark, while the negative space found at the centre point forms a dodecagon. This shape, created as each beam locks together, is visible from the interior and is used as a feature to signify the unique engineering of the yurts.

We are currently working with Wilderness Yurts on the buildout of their new identity, delivering a full stationary set and website. We look forward to sharing the full case study later in the year.