Clothing design for Huckson

TAC recently helped launch Huckson, a sports apparel company specialising in products for triathletes.
In response to their brief, we created a bold, mono identity inspired by the strength and endurance of the triathletes associated with Huckson. Fronted by a recognisble, narrow spaced wordmark, representing the feeling of togetherness, the brand assets also included a suite of crests.
The crests have since been used across the Huckson product collection, including: sportswear, leisurewear and accessories.
We’re excited to be working on their upcoming product range, as well as seeing how the brand begins to evolve over time.