Brand identity for a Japanese bar and restaurant • TAC Design

Brand identity for a Japanese bar and restaurant

Our Work

ODIO branding by TAC Design

We recently designed and launched a new brand identity for ODIO, the sister Japanese bar and restaurant of Ouseburn’s, Miso.

Since opening their doors in 2021, Miso has become one of Ouseburn’s go-to restaurants and bars.

TAC was commissioned to create a new visual identity, illustrations set, business cards and menus. We also provided guidance on signage design and brand application throughout the restaurant interior.

The brand identity itself was inspired by the restraint and simplicity commonly found in Japanese design. Each set of illustrations is based on the Japanese word forms of ODIO’s offering: Food, drink and music.